An Overview of ANM 104

Course Description

This course provides an overview of the various processes involved in gathering and arranging written and visual messages for print, web, animation, and time-based media. Students will study the basic principles and elements of 2-D design and their relative association to various forms of visual communication. Traditional media along with digital media will be explored. Hands-on work learning the basics using Adobe InDesign, Illustrator and Photoshop.

Prerequisites: None


ANM 101 History of Illustration, ANM 102 History of Graphic Design & Web Design OR ANM 103 History of Animation, Gaming, & Time-Based Media, and ANM 105 Drawing Basics for New Media or ANM 106 Dreamweaver.


Design Basics by David A. Lauer


•  Jump/USB drive (no less than 2G)

•  3 tubes, primary colors: (acrylic Grumbacher, $9 (3 each)

•  1 small watercolor brush ($3)

•  2 Sharpies (1 fine, 1 Twin Tip, $4)

•  1 Bristol Board Pad for final layouts (9 x 12, vellum Strathmore, $3.90)

•  1 Rubber Cement (8 oz jar, $3.50)

•  1 Rubber Cement pick up ($1.50)

•  3-ring binder (2”, approx. $3) and notebook paper

•  #2 or HB pencil

•  Eraser

• 12- Ruler

Recommended Skill Level

Reading Level: High School level and commitment to take the time do all reading assignments to the best of abiilty.

Writing Level: High School level and commitment to take the time do all writing assignments to the best of abiilty.

Drawing Level: Entry level and commitment to take the time to do all drawing assignments to the best of abiilty.

Communication/Social Skills: Adult level and commitment to adapt to business professional level.

Computer Skills: College Level –Consists of satisfactory eye/hand coordination, satisfactorykeyboarding skills, satisfactory compentency in file management (saving digital files, moving digital files, naming digital files and folders, backing up digital files, printing files).

Course Outcomes:

Upon successful completion of this course, the student will be able to:

•  know and understand the terms and vocabulary particular to the art and new media industry.

•  effectively employ the basic functions of Adobe InDesign, Illustrator and Photoshop in a variety of format with given parameters.

•  generate original images using Photoshop, Illustrator and InDesign and know when to use which application.

•  work from concepts through roughs to finished artwork.

•  understand the process of preparing digital files for commercial printing.

•  implement the techniques and processes, including technical craftsmanship, as an integral part of creating design in a 2-dimensional format.

•  organize compositional design elements demonstrating an awareness of the elements of art and principles of design through the creation of original art using traditional as well as digital media. To include but not be limited to the following:

–  integrate line and shape into an effective composition

–  use positive and negative space, planes, and perspective to influence space in a design

–  use various textures, motifs, and rhythmic systems within a design

–  use gestalt factors to achieve unity in a design

–  examine the impact of national and international cultures and ethnicities on design

•  understand the shape of letterforms and its relationship to other elements in a design.

•  assess color’s effect on the other elements in a layout.

•  analyze color relationships and its psychological and cultural associations

•  assess (orally or written) an artist’s use of the elements of art and principles of design.

•  expand a design vocabulary to articulate the merits of a specific artwork

•  detect, by giving examples, what could be done to improve a design so that it accurately communicates it’s specific intent

•  develop a critical faculty to appraise the quality of artwork and/or design

•  defend independent judgments of art/design upon formal and cultural analyses of works of art


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