DESIGN THEORY

QUICK STUDY: Principles of Design

Balance: Symmetrical, Asymmetrical, Radial, Allover

Rhythm: Legato, Staccato, Progressive, Alternating

Line: Dominant Horizontal, Dominant Vertical, Dominant Diagonal, Line Quality

Emphasis (Focal Point): Visual Hierarchy, Emphasis by Contrast, Emphasis by Isolation, Emphasis by Placement, Absence of a Focal Point

Scale / Proportion: Representational, Hieratic, Scale Confusion, Scale Contrast

Movement: Visual Flow

Visual Unity: Harmonious, Not Harmonious

Positive and Negative Space Relationship: Interdependent

Spatial Format: Illusion, Perspective, Depth of Field, Volume, Mass & Form